CONCEPT & VALUES

CREATE
LIVING SPACES WITH A POSITIVE IMPACT

Martin Devictor has a passion for the mountains. After London and Paris, he decided in 2008 to settle in the Alps. It was a pivotal moment and the very first step in his big dream, his new plan for the future: to help create a better world where "living together" is more harmonious.
So, on his own scale, he decided to create places that would be examples of integration into the local fabric, places that would contribute positively to the environment around them. He will draw on his experience in the financial field to support the financing of his projects.
To convert this challenge into reality, he decides to launch in an iconic location in the heart of the French Alps. He created Mont-Blanc Collection in 2015 and launched the Chamonix-born PlanB movement in 2020.

WHY
"PLANB"?

PlanB is the brand that represents the culmination of Martin Devictor's thinking. It's the brand with the ambition to show the new way: consecration. PlanB's ambition is to be different. PlanB wants to be useful to the environment that surrounds it, and to progressively infuse it with a positive economic, social and environmental dynamic.
PlanB is a new way of thinking, a new way of doing, a new way of welcoming, a new plan for the future.

Plan B, a brand of hotels and restaurants in Chamonix and Saint-Gervais, ideal for stays and seminars in the mountains.

our concept

PlanB is a collection of living spaces, offering a hybrid base camp for working, sharing, entertaining and escaping. Each establishment, integrated into local life, is inspired by Alpine hospitality to support local projects and initiatives, while offering events open to all.
Our living spaces, restaurants and accommodations are accessible all year round, with a modular and friendly design conducive to connecting and meeting people. Our attentive and flexible teams make every stay seamless and adapted to every need.
At PlanB, we reinvent hospitality, turning our venues into incubators of local life and spaces for exchange and learning.

our values
our values
our values
our values
our values
our values
our values
our values
our values
our values
our values
our values

Human

PlanB is a cosmopolitan, inclusive, welcoming and lively place.

Local

PlanB is an incubator for local projects and initiatives, and offers events that bring together locals, workers and travelers.

Useful

It's a modular, adaptable venue, open over 4 seasons, offering flexible services.

Generous

We lend out rooms, make games available, our rates are fair and our service is tailor-made.

Open-minded

Original, stylish, festive. PlanB is open-minded, and so are its personalities.

Simple

All-in-one, uncomplicated. There are no problems, only solutions. At PlanB, we say yes by default

Our Manifesto

PlanB: A New Plan for Tomorrow
Born in the heart of the Alps, in Chamonix, PlanB is not just a place, it's a philosophy. In today's fast-paced world, we believe in living together, in helping each other and in the magic of encounters.
PlanB is about living places where local life meets travelers. Generous, open spaces where each individual, each idea, each culture finds its place. Here, generations meet, share and create together. Diversity is our wealth, and the connection with the destination is total.
How did it start? Martin Devictor, who left finance behind to build a dream: a more united, more human world. It's this vision that drives our hotels, restaurants and bars: spaces in motion, designed to welcome, share and inspire.
At PlanB, diversity is a richness, hospitality an art, and every day a new adventure.
Our ambition? To contribute to a world where we grow from our differences,
Our mission? To create places that move, that inspire, and that make people want to build the future together.
PlanB is a project in perpetual evolution, one step, one encounter, one smile after another.
‍Writeas you are, leave inspired!

Plan B, a brand of hotels and restaurants in Chamonix and Saint-Gervais, ideal for stays and seminars in the mountains.